Bench ads and billboards were once all the rage of outdoor advertising. However, that’s not the case anymore as LED taxi displays are increasingly popular. Taxi display advertising is particularly popular in big cities where there is a lot of traffic, and the streets are vibrant, always packed with people.
There is even a study conducted by NYU Wagner that supports the thesis that outdoor taxi top LED screen marketing has a massive reach. According to this study, more than 361,000 people on Long Island that walk to work can see at least one taxi ad every day. The rise of UBER and car-sharing apps have only propelled the popularity of taxi displays.
How Taxi LED Displays Work?
The taxi LED display is powered by the car’s alternator. So, as long as the car’s alternator is working properly, you can rest assured that your LED display will be working day and night. The more important thing is to source your LED display from a reputable taxi LED display supplier.
There are plenty of companies that make LED displays for taxis. Many of those companies are nothing as advertised. Because of that, it is super-important to be very selective. The LED displays for your taxi needs to be able to function properly in various weather conditions and different times of the day.
- The LED taxi display will need to be bright at all times; nights and days.
- The LED taxi display will need to function properly during rain, hot sunny days, and cold weather.
- The LED taxi display will need to remain stable at all times, even when taking swift turns, sudden emergency stopping, and sudden accelerations.
- The LED taxi display needs to be easily adjusted to display a different message when needed.
Taxi LED Display Advertising: Individual Taxi Owners vs. Taxi Companies
Taxi companies control all the LED screens on top of their vehicles. They control what will be advertised on their taxi displays, for how long, and at what price. Usually, the taxi company manager, the owner, or whoever is in charge of these type of deals within the company negotiates these deals. Therefore, if you work for one such taxi company, others will decide what will be advertised on the LED panel above your taxi.
On the other hand, when it comes to individually owned taxis, everyone decides what will be presented on their taxi LED display. When that’s the case, the owner negotiates all the details.
Taxis are always on the move and get the attention of a large number of people. Advertisers know that and will jump on any opportunity to use that advertisement space. For a taxi company or an individual taxi owner, the decision to invest in a taxi LED display is a no-brainer. In most cases, the LED display investment will get back to the owner in less than a year. Afterward, whatever income you get from it is pure profit. Therefore, it doesn’t make any sense not to buy one, instead of driving around and not having one on your taxi’s rooftop.